Ms.Biz

Ep. 38 | Extreme Marketing: A Journey through Unique Brand Strategies

Ep. 38 | Join us in this thrilling episode where we dive deep into some of the most *extreme marketing campaigns* utilized by renowned brands across the world. This rollercoaster ride takes you everywhere from Adidas' ingenious liquid billboard to Blendtec's viral "Will it Blend?" videos.
In our discussion, we sift through examples of memorable campaigns like Barbie AI filters for film promotion, Red Bull's sponsorship of the highest skydive record, and  M&M's innovative flavor experience rooms. Intriguing campaigns such as Coca-Cola's "happiness machine" and  IKEA's customer sleepover event aren't missed out either.We shed light on how  Dove's "real beauty sketches" empowered women by exposing the harsh reality of self-criticism and exemplify how extreme marketing stunts generate free publicity through social media sharing. However, our talk isn't just about adrenaline-packing stunts. We ponder upon the potential legal risks involved in such initiatives and the importance of waivers.Nudging beyond familiar territories, we discuss the significance of out-of-the-box ideas to differentiate brands even in seemingly unexciting industries. The key here isn't doling out mammoth budgets, but rather infusing creativity and actualizing fantasies.As a finisher, we share our own little slice of alternative marketing the "Miss Biz" calendars, designed to market our brand in a playful, engaging manner. Tune in to learn how you too can transform your marketing game!
Msbizpod.podbean.com
www.facebook.com/MsBizPodcast
www.BoltzLegal.com
www.BoltzMedia.com

Ep. 37 | Redefined Connections: Emotional Rapport Building for Dummies

Welcome to 37, where we explore the dynamic realm of Emotional Rapport Building for Dummies. Whether you're a novice seeking to understand the basics or aiming to refine your skills in forging genuine connections, this episode is your colorful guide to the art of authentic rapport.
In this episode, we break down the complexities of emotional intelligence, offering accessible insights and practical strategies for building meaningful connections. From decoding emotions to mastering the nuances of active listening. The journey into Emotional Rapport Building an enjoyable and transformative experience for everyone.
Join us as we dive into the world of redefined connections. Like, subscribe, and share if you're ready to infuse your relationships with genuine connection.
 
Msbizpod.podbean.com
www.facebook.com/MsBizPodcast
www.BoltzLegal.com
www.BoltzMedia.com

Ep. 36 Part 2 | Retention Revolution: Nurturing Employee Satisfaction for Business Success

Join us in Episode 36 as we delve into the crucial topic of employee retention. Brooke and Rachel share their insights and experiences to enhance job satisfaction and boost employee morale. The episode unfolds into a thoughtful analysis of common reasons for employee departures, ranging from boredom to feeling unchallenged. As the conversation progresses, we introduce the pivotal role of communication in employee retention its impact on team dynamics and how effective communication strategies that contribute to a positive work environment. This sets the stage for the upcoming episodes, where they'll delve deeper into various strategies for improving employee retention.
Tune in to gain actionable tips and strategies to revolutionize your approach to employee retention. Whether you're a business owner, manager, or employee, this episode offers valuable perspectives on fostering a workplace culture that promotes growth, satisfaction, and success.
Msbizpod.podbean.com
www.facebook.com/MsBizPodcast
www.BoltzLegal.com
www.BoltzMedia.com

Ep. 36 | Retention Revolution: Nurturing Employee Satisfaction for Business Success

Join us in Episode 36 as we delve into the crucial topic of employee retention. Brooke and Rachel share their insights and experiences to enhance job satisfaction and boost employee morale. The episode unfolds into a thoughtful analysis of common reasons for employee departures, ranging from boredom to feeling unchallenged. As the conversation progresses, we introduce the pivotal role of communication in employee retention its impact on team dynamics and how effective communication strategies that contribute to a positive work environment. This sets the stage for the upcoming episodes, where they'll delve deeper into various strategies for improving employee retention.
Tune in to gain actionable tips and strategies to revolutionize your approach to employee retention. Whether you're a business owner, manager, or employee, this episode offers valuable perspectives on fostering a workplace culture that promotes growth, satisfaction, and success.
Msbizpod.podbean.com
www.facebook.com/MsBizPodcast
www.BoltzLegal.com
www.BoltzMedia.com

Ep. 35 | New Year Resolutions 2024: Health, Nutrition & More with Brooke & Rachel

Episode 35 is all about  **2023 New Year's Resolutions** where Brooke and Rachel, delve into our personal resolve for the upcoming year in different areas of life, including health, nutrition, family, spirituality, and business.
In this video, we discuss:
- _Brooke's Health Goals:_ A commitment to regular workouts at the gym – aiming for 3 times a week.- _Rachel's Health Goals:_ A firm resolution to take cold showers for at least 1 minute each day.
- _Brooke's Nutrition Plans:_ Regular preparation of green smoothies as a part of a health first approach.- _Rachel's Nutrition Plans:_ Mindful eating. Logging daily food intake using MyFitnessPal is part of the strategy.
We also address the importance of maintaining meaningful relationships by making date nights a priority for families, and sustaining spiritual growth through daily bible reading.
In line with professional advancement:
- _Brooke's Business Aims:_ An increase in speaking engagements and the creation of an innovative online gifting calendar.- _Rachel's Business Aims:_ Doubling her web design projects to expand her portfolio and business growth.
Together, we encourage you to share your own 2023 New Year's resolutions with us via email. By sharing and supporting each other, we can help hold each other accountable throughout the year. 
We believe in setting realistic and balanced objectives across the different spectrums of life, and the power of speaking resolutions into existence - even if not fully achieved. We're here to remind you that supporting each other is paramount for both personal growth and professional development. 
Stay motivated, stay inspired, and here's to a successful 2023!
 
Msbizpod.podbean.com
www.facebook.com/MsBizPodcast
www.BoltzLegal.com
www.BoltzMedia.com

Ep. 34 Part 2 | Business Gifting 101: The Key to Building Strong Relationships

Episode 34 Part 2, we're diving deep into the practical world of *business gifting* to enhance relationships with clients, prospects, and referral partners. Guided by the rule of reciprocity, the practice of business gifting enables you to convey the value you place on the recipient and the relationship you share. We'll discuss why everyday useful gifts typically bring the best ROI due to their thoughtfulness. We also discuss the creative strategy of curating "Dream 100" list – your ideal prospective clients you want to gift. A significant part of gifting revolves around the contents of letters that accompany these gifts. Building rapport rather than pushing sales through these letters can have a meaningful impact.Talking about frequency and timing, the video unveils insights about sending gifts unexpectedly rather than on conventional gift-giving occasions. You'll also learn why monthly or quarterly gifts work well while excessive gifting can possibly do more harm than good.The video also emphasizes the importance of handwritten notes, suggesting they can have a profound impact. It sheds light on the importance of gifting for current, past, and prospective clients as well as employees and partners. You'll find out why branded packaging may boost your gifting impact, and how you can cleverly combine your personalized gift with promotional items.The discussion is rounded off with advice on understanding personality types for effective gifting, treating misses as opportunities to build goodwill, and why business gifting is essential in cultivating long-lasting relationships when done strategically and with genuine care.
Msbizpod.podbean.com
www.facebook.com/MsBizPodcast
www.BoltzLegal.com
www.BoltzMedia.com

Ep. 34 | Business Gifting 101: The Key to Building Strong Relationships

In Episode 34, we're diving deep into the practical world of *business gifting* to enhance relationships with clients, prospects, and referral partners. Guided by the rule of reciprocity, the practice of business gifting enables you to convey the value you place on the recipient and the relationship you share. We'll discuss why everyday useful gifts typically bring the best ROI due to their thoughtfulness. We also discuss the creative strategy of curating "Dream 100" list – your ideal prospective clients you want to gift. A significant part of gifting revolves around the contents of letters that accompany these gifts. Building rapport rather than pushing sales through these letters can have a meaningful impact.Talking about frequency and timing, the video unveils insights about sending gifts unexpectedly rather than on conventional gift-giving occasions. You'll also learn why monthly or quarterly gifts work well while excessive gifting can possibly do more harm than good.The video also emphasizes the importance of handwritten notes, suggesting they can have a profound impact. It sheds light on the importance of gifting for current, past, and prospective clients as well as employees and partners. You'll find out why branded packaging may boost your gifting impact, and how you can cleverly combine your personalized gift with promotional items.The discussion is rounded off with advice on understanding personality types for effective gifting, treating misses as opportunities to build goodwill, and why business gifting is essential in cultivating long-lasting relationships when done strategically and with genuine care.
Msbizpod.podbean.com
www.facebook.com/MsBizPodcast
www.BoltzLegal.com
www.BoltzMedia.com

Ep. 33 | Brooke and Rachel: Top 3 Lessons Learned in 2023

In Episode 33, Brooke and Rachel share their powerful insights and top three lessons learned over the year 2023. With honesty and clarity, they dive into both personal and professional transformations they've undergone. Brooke's first eye-opening lesson is a testament to seeking contentment in the present moment and valuing _quality of life_ over financial progression. Her second lesson highlights the importance of nurturing *quality relationships* over multiplying connections. For her third lesson, she shares her transformation towards a *less competitive and more collaborative* approach in her career as a lawyer. On the other hand, Rachel emphasizes a valuable practice she adopted this year, ensuring to get all *project details in writing* to avoid working without pay. She also shares her newfound balance in _work and family time_, setting firm boundaries to ensure undistributed family interactions. In her final lesson, Rachel delves into the art of responding versus reacting - a vital skill she learnt while dealing with tough situations. Covering a range of helpful strategies, including the use of contracts and delegating work for better _work-family balance_, this video conversation is a treasure trove of advice. The video further reinforces the importance of *reflective thinking* for constant learning and growth. The duo encourages viewers to share their *biggest lessons* from 2023, fostering a community of shared learning and growth. Whether you're seeking personal improvement or professional advancement, this conversation is bound to provide you with the inspiration you needed.
Msbizpod.podbean.com
www.facebook.com/MsBizPodcast
www.BoltzLegal.com
www.BoltzMedia.com

Ep. 32 | Harness the Power of LinkedIn: Effective Strategies by Alyse Quinn

This week we are joined by Special Guest Alyse Quinn, founder of the Tenfold Christian women's coaching program. Join us as she provides essential tips for maximizing your LinkedIn platform usage in this video. Discover why LinkedIn is a crucial tool for building valuable business relationships. Learn top strategies like professionalizing your profile photo, comprehensively filling out your profile, personalizing your messaging, and consistently reaching out to your network.
Highlights:
* Getting the most out of LinkedIn - Understand the mountain of valuable information LinkedIn provides about individuals' titles, employers, connections, and backgrounds that cannot be found on other platforms.  * Optimizing your LinkedIn profile - Elise provides vital tips like having a professional profile photo, completing all profile sections like experience and skills, customizing your URL, and more.  * Importance of personalized messaging- Discover the importance of providing value-added messages rather than simply promoting your services.  * Posting schedule and introductions - Learn how to schedule posts weekly, make 10 connections daily and offer and seek warm introductions.  * Reviewing profile views and exporting contacts_ - Listen to insightful tips on reviewing who viewed your profile and how to export your LinkedIn contacts regularly for future outreach.
* Measuring Success - Learn how to measure success through the growth of credibility, quality connections, engaging content, and offline conversions. 
* Avoiding Common Mistakes - Acknowledge common LinkedIn mistakes and learn how to avoid them. Elise highlights central errors such as fear, risk-aversion, disregarding existing connections, chasing impressive profiles, and having a lack of strategy. 
If you're looking to ramp up your LinkedIn usage and become an expert connector, this video is your ultimate guide. Embark on a journey of prioritizing relationships over short-term wins, focusing on authenticity and delivering value to others. Tune in now!
Msbizpod.podbean.com
www.facebook.com/MsBizPodcast
www.BoltzLegal.com
www.BoltzMedia.com

Ep. 31 | Top 5 Business Coaching Programs: Unbiased Reviews

EditCopyclose
 
Welcome to episode 31, where we delve deep into the top 5 business coaching programs that can revolutionize your work! We begin with Unblinded with Sean Callaghy, a program that hones your influence and process mastery skills. Moving on, we discuss C12 or Tenfold, monthly full-day group sessions tailor-made for business owners, crafted from a Christian perspective.Next in line is Stephanie Gass' coaching programs*, focused on empowering you with the tools needed to start and expand your podcast. We also touch base on CRISP, an exclusive, industry-specific coaching program for attorneys encompassing video production. Our fifth recommendation is the Tax Minimization Program by Mike Jesowshek. This program is a comprehensive guide to tax savings strategies featuring small group trainings, an exclusive online library, and a private Facebook group. The video emphasizes the importance of seeking out coaching that's relevant to your specific industry. We discuss our personal experiences with these programs and the incredible benefits they’ve delivered. To wrap up the episode, we introduce Ms Biz Connects, a free, weekly zoom call perfect for anyone needing advice or looking for a brainstorming platform.Tune in to the video for more in-depth information and insights. Remember, knowledge is power and constant learning is the key to success in business. Subscribe, like, and stay connected for more business lessons and advice.
 
Msbizpod.podbean.com
www.facebook.com/MsBizPodcast
www.BoltzLegal.com
www.BoltzMedia.com