Ms.Biz

Ep. 55 Part 2 | Egocentric vs. Client-Centric: The Secret to Perfect Marketing Balance!

Ep. 55... Is that popular ad you love really about you, or is it just boosting the company's ego? Find out in today's episode as we dissect the world of advertising, exploring the difference between client centric and egocentric approaches. Stay tuned for insights that might just change the way you see advertising.In this episode, hosts Brooke and Rachel dive into the importance of client-centered marketing. They discuss how to balance authenticity with professionalism, identify common pain points in your industry, and leverage emerging trends like personalization, interactive content, and experiential marketing. Drawing from biblical principles, they encourage the audience to prioritize the needs of their clients above their own.Whether you're an entrepreneur, marketer, or business owner, this episode offers practical strategies to create more meaningful connections with your audience. Get ready to re-evaluate your approach and get results!
Msbizpod.podbean.com
www.facebook.com/MsBizPodcast
www.BoltzLegal.com
www.BoltzMedia.com
 

Ep. 55 | Egocentric vs. Client-Centric: The Secret to Perfect Marketing Balance!

Ep. 55... Is that popular ad you love really about you, or is it just boosting the company's ego? Find out in today's episode as we dissect the world of advertising, exploring the difference between client centric and egocentric approaches. Stay tuned for insights that might just change the way you see advertising.In this episode, hosts Brooke and Rachel dive into the importance of client-centered marketing. They discuss how to balance authenticity with professionalism, identify common pain points in your industry, and leverage emerging trends like personalization, interactive content, and experiential marketing. Drawing from biblical principles, they encourage the audience to prioritize the needs of their clients above their own.Whether you're an entrepreneur, marketer, or business owner, this episode offers practical strategies to create more meaningful connections with your audience. Get ready to re-evaluate your approach and get results!
Msbizpod.podbean.com
www.facebook.com/MsBizPodcast
www.BoltzLegal.com
www.BoltzMedia.com
 

Ep. 54 | Are You a Perfectly Toasted Marshmallow? Discover the Sweet Truth with Special Guest Dr. Karissa Lacy

 
The S'mores Personality Theory with Special Guest Dr. Karissa Lacy
 
Welcome to the latest episode of Ms Biz, where we delve into the fascinating world of personality insights through something as simple as marshmallow toasting! 
 
 Join your hosts, Brooke Boltz, an accomplished attorney and founder of Boltz Legal, and Rachel Boltz, a digital marketing expert and owner of Boltz Media, as they explore the intriguing S'more Personality Theory. 
 
Discover how your marshmallow roasting style can reveal deep aspects of your personality. Are you a meticulous golden browner, a quick-to-burn type, or somewhere in between? Each style tells a unique story! 
 
 In this episode: Meet our special guest, Dr. Karissa Lacy, chiropractor and owner of Breath of Life Chiropractic, who shares her insights on the S'more Personality Theory. 
 
Learn how Brooke and Rachel use unique methods like the S'more Theory to understand people better. Get practical tips on how to apply this theory in business settings—from hiring to client management—and even in personal growth. 
 
Plus, we’ll be sharing some exciting news about our weekly Zoom sessions, Ms Biz Connectz, designed to help you grow personally, professionally, and spiritually. Join us every Friday at 10 AM EST!  Links and Resources: Follow us on social media: @msbizpodcast Join Ms Biz Connectz: 
 
Email us at msbizpod@gmail.com 
Visit Boltz Legal: boltzlegal.com 
Visit Boltz Media: boltzmedia.com 
Listen to the full episode and share your s'more style in the comments! 
 
  Thank you for tuning in! Don’t forget to like, share, and subscribe for more insightful episodes. 
  Scripture of the Episode: Amos 5:24 - "Let justice roll on like a river, righteousness like a never failing stream." 
  Subscribe to Ms Biz: Stay updated with our latest episodes and tips on growing your business and personal life. 
 
 #SmorePersonality #MissBizPodcast #BusinessGrowth #PersonalityInsights #DigitalMarketing #Entrepreneurship #NetworkingTips #PersonalGrowth #ProfessionalDevelopment
 

Ep. 53 | Revealed: Insider Tricks to Getting More Speaking Gigs!

Are you ready to step in the spotlight?
In our episode 53, we're diving into the world of speaking engagements. Whether you're a seasoned pro or you're just getting started, we've got the insider tips you need to find and land speaking opportunities that elevate your profile and amplify your message. Tune in and discover how to turn your passion for speaking into a powerful platform for success.Hey, lady bosses! Are you working even after putting the kids to bed but still not getting results? Are you tired of spending money on ads that aren't getting engagement? Do you feel burdened that you aren't fulfilling your purpose in life because you are so consumed with work? We're here to help you achieve your goals personally, professionally, and spiritually. So kick off your high heels, sit back, and let's ignite that passion. We're Miss Biz where we're putting the Ms. in biz. Let's get biz done.Participating in speaking engagements is so impactful to creating the perception that you are a thought leader in your area of business. But how do you find these speaking engagements? We'll share tips on researching local organizations, networking groups, business clubs, and more to land these opportunities. We'll also discuss how to create a speaker resume that makes you stand out.If you enjoy the Miss Biz podcast but still have questions or need advice, we have exciting news for you. Join us for Ms BizConnects, a weekly one-hour Zoom call on Fridays at 10 AM EST. This is one hour each week dedicated to you. We want to meet you and put our brains together to help you grow personally, professionally, and spiritually. To access the meeting link, visit us on our social media pages at miss biz podcast or send us an email. Join us this Friday, and let's grow the Ms. Biz Nation.
 
Msbizpod.podbean.com
www.facebook.com/MsBizPodcast
www.BoltzLegal.com
www.BoltzMedia.com
 
 
 

Ep. 52 | Crack the Code: Social Media Communities for Leads

Episode 52: Join hosts Brooke Boltz and Rachel Boltz as they dive into the world of leveraging social media community pages for lead generation. In this episode, we'll explore strategies, tips, and best practices for harnessing the power of online communities to attract and nurture leads for your business. From engaging with potential customers to building relationships and converting leads into sales, we've got you covered. Whether you're a seasoned social media pro or just getting started, tune in to 'Ms. Biz' for actionable insights and expert advice to take your lead generation efforts to the next level!
Msbizpod.podbean.com
www.facebook.com/MsBizPodcast
www.BoltzLegal.com
www.BoltzMedia.com
 

Ep. 51 | How To Host An Event Without Spending Any Money

Episode 51: Brooke Boltz and Rachel Boltz, discuss the benefits and challenges of hosting in-person networking events for medical providers. The events were effective but required a lot of time and money to plan and execute.2. Brooke shares an opportunity she found to host events without the burden of planning and costs. She became the liaison for the Women's Caucus of the Central Florida Trial Lawyers Association, allowing her to host events for the group while spending minimal time and no personal funds.3. The hosts provide steps for others to replicate this approach, including finding an organization with a membership base, volunteering to be the social committee host, and leveraging the organization's resources to promote and facilitate the events.4. Hosting events through an existing organization has advantages, such as reduced risk, less planning required, and the ability to focus on building relationships and showcasing one's expertise. However, the hosts note that the organizer may have less control over the event compared to hosting one's own event.5. The hosts recommend incorporating personal storytelling and interactive elements like speed networking to make the most of these hosted events. They also suggest offering small gifts as a way to make a memorable impression on attendees.6. As an alternative to hosting one's own events, the hosts discuss the option of collaborating with other businesses to host joint events, though they caution that this approach comes with its own coordination challenges.
 
Msbizpod.podbean.com
www.facebook.com/MsBizPodcast
www.BoltzLegal.com
www.BoltzMedia.com
 
 

Ep. 50 Part 2 | Billboards Unleashed: Cracking the Code to Advertising Success

Episode 50 is about Billboards... One of the most common questions we get asked in the field of advertising is whether billboards are effective. As business owners who have utilized billboard ads ourselves, we thought we'd share our experiences and insights on this topic. When I first became interested in doing a billboard, I didn't know the first thing about how to go about it. Who do you contact? How much do they cost? I had so many questions. So today, we'll be answering some of the most frequently asked questions about billboards and diving deeper into the pros and cons.Some key points we cover include:- The billboard application and approval process  - Typical billboard costs (anywhere from $500-$5,000 per month depending on size and location!)- Effectiveness metrics - do they actually generate sales? - Memorable billboard campaigns we've seen- Creative design tips that stand out- Pros like high visibility and brand awareness building- Cons like limited messaging and short exposure timesFrom my personal experience, I found billboards to be one of the best ways to increase name recognition and establish credibility as a new business. People would often come up to me to say they recognized me from my billboard. While billboards may not directly result in phone calls, they do familiarize potential customers with your business over time since most people see the same billboards daily. And in certain industries like personal injury law, billboards can be highly effective at informing people about your services when they may need them.
Join us as we explore Billboards and more!
Msbizpod.podbean.com
www.facebook.com/MsBizPodcast
www.BoltzLegal.com
www.BoltzMedia.com
 

Ep. 50 | Billboards Unleashed: Cracking the Code to Advertising Success

Episode 50 is about Billboards... One of the most common questions we get asked in the field of advertising is whether billboards are effective. As business owners who have utilized billboard ads ourselves, we thought we'd share our experiences and insights on this topic. When I first became interested in doing a billboard, I didn't know the first thing about how to go about it. Who do you contact? How much do they cost? I had so many questions. So today, we'll be answering some of the most frequently asked questions about billboards and diving deeper into the pros and cons.Some key points we cover include:- The billboard application and approval process  - Typical billboard costs (anywhere from $500-$5,000 per month depending on size and location!)- Effectiveness metrics - do they actually generate sales? - Memorable billboard campaigns we've seen- Creative design tips that stand out- Pros like high visibility and brand awareness building- Cons like limited messaging and short exposure timesFrom my personal experience, I found billboards to be one of the best ways to increase name recognition and establish credibility as a new business. People would often come up to me to say they recognized me from my billboard. While billboards may not directly result in phone calls, they do familiarize potential customers with your business over time since most people see the same billboards daily. And in certain industries like personal injury law, billboards can be highly effective at informing people about your services when they may need them.
Join us as we explore Billboards and more!
Msbizpod.podbean.com
www.facebook.com/MsBizPodcast
www.BoltzLegal.com
www.BoltzMedia.com
 

Ep. 49 | The 80/20 Principle: The Surprising Secret Behind Wildly Successful Entrepreneurs

Welcome back to Episode 49! We're jumping into the game-changing concept of the 80/20 Principle. Join us as we unpack this powerful strategy for maximizing productivity and results in your business. From identifying your most profitable activities to streamlining your workflow, we'll explore how applying the 80/20 Principle can revolutionize the way you work and propel your business forward. Whether you're a solopreneur, a startup founder, or a seasoned CEO, this episode is packed with practical insights and actionable tips to help you work smarter, not harder. Tune in to Ms. Biz Episode 49 and discover how to harness the power of the 80/20 Principle to unlock new levels of success in your business!
Msbizpod.podbean.com
www.facebook.com/MsBizPodcast
www.BoltzLegal.com
www.BoltzMedia.com
 

Ep. 48 |The Power of Storytelling: Connecting Brands, Messages, and Audiences

Episode 48: The power of storytelling: How effectively telling stories can help relate your brand and message to others. Stories are memorable when they evoke emotions, have relatable characters, connect the audience to shared values, and temporarily distract from daily life. When telling stories, it is important to have sensory details, a clear beginning-middle-end structure, and resolution.Rachel shares how she was motivated to succeed academically after twice failing to qualify for the gifted program as a child. This sparked a drive to prove doubters wrong and achieve at high levels. Brooke discusses facing skepticism when starting her law firm outside of her previous career, motivating her to succeed beyond expectations. They explain how overcoming challenges in life stories builds character and memorability.Effective stories include: stakes that are serious enough, identifiable characters, clear cause-and-effect between events, and relevance to the audience. Stories should be concise like a toast while hitting three key attributes and backing one with a short relevant anecdote. Superfluous details should be removed. Finally, stories must align with biblical values while maintaining pure intentions of encouragement rather than spite. Overall, storytelling is a powerful tool for businesses, speakers, and building relationships.
Msbizpod.podbean.com
www.facebook.com/MsBizPodcast
www.BoltzLegal.com
www.BoltzMedia.com