Ms.Biz

Ep. 104 | Built to Break: How Failure Forges the World's Boldest Entrepreneurs

In Episode 104, we explore the idea that failure isn’t just a detour on the road to success—it’s the engine that drives it.
Some have even used it as a launchpad to build bold, resilient businesses. Sometimes, breaking is the only way to rebuild stronger.
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Ep. 103 | 5 Shark Tank Secrets Every Entrepreneur Should Know

In Episode 103 we dive into the world of entrepreneurship and learn valuable insights from one of TV's most popular business shows. In this episode we break down the top 5 lessons every business owner can apply from Shark Tank:1. Your story matters2. Know your numbers3. A deal isn't always the best outcome4. Confidence sells, but so does coachability5. Keep it simpleWhether you're dreaming of pitching to Mark Cuban or just want to improve your business skills, this episode is packed with practical advice and real-world examples. Learn how to craft a compelling pitch, understand the importance of financial literacy, and discover why sometimes walking away from a deal can lead to even greater success.
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Ep. 102 | The Facebook Habit That’s Quietly Killing Your Business

In Episode 102 Brooke and Rachel break down the 5 crucial mistakes business owners make when creating their websites and how to avoid them:1. Prioritizing flashy design over functionality 2. Not defining a clear customer journey3. Ignoring SEO optimization4. Lacking a lead capture strategy5. Failing to keep content updatedLearn how to make your website work for you instead of just collecting digital dust. The hosts share practical tips on:- Optimizing site speed and mobile responsiveness- Creating clear calls-to-action - Implementing effective SEO strategies- Capturing leads with valuable offers- Keeping content fresh and relevant
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Ep. 101 | Top 5 Mistakes People Make When Creating Their Website

In Episode 101 Brooke and Rachel break down the 5 crucial mistakes business owners make when creating their websites and how to avoid them:1. Prioritizing flashy design over functionality 2. Not defining a clear customer journey3. Ignoring SEO optimization4. Lacking a lead capture strategy5. Failing to keep content updatedLearn how to make your website work for you instead of just collecting digital dust. The hosts share practical tips on:
- Optimizing site speed and mobile responsiveness- Creating clear calls-to-action - Implementing effective SEO strategies- Capturing leads with valuable offers- Keeping content fresh and relevant
Whether you're building a new site or improving an existing one, this episode provides actionable advice to turn your website into a powerful business tool.
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Ep. 100 | Donald Trump or Costco: Aggressive Negotiation: Does It Win in Business?

In Episode 100 we look closely at the high-stakes world of aggressive negotiation. From the boardrooms of Costco to the backchannels of Donald Trump's deal-making playbook, we explore the bold tactics that define power players in business and politics.
Are hardball strategies the secret to success, or do they come with hidden costs? We break down:
Trump's signature negotiation maneuvers and how they play out in real-world policy.
Costco's notoriously tough stance with suppliers—and why vendors still line up to work with them.
The psychological and strategic pros and cons of aggressive deal-making.
Whether you're leading a company, building a brand, or just love decoding the game behind the game, this episode unpacks the power dynamics that shape modern business.
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Ep. 99 | Hooters' Bankruptcy: Unpacking the Collapse and Its Business Implications

In Episode 99 we take a close look and explore the wave of business bankruptcies and closures making headlines in 2024. From Hooters to Joann Fabrics, we dig into why major brands are struggling and what entrepreneurs can learn from their experiences.Key topics covered:• The alarming rise in US store closures• Factors contributing to business failures, including: - Shifting consumer behaviors - Impact of e-commerce - Inflation and economic pressures• Case studies of well-known brands facing difficulties• Essential strategies for business owners to avoid similar fates: - Adapting to consumer preferences - Staying financially responsible - Prioritizing customer experienceDon't miss our actionable tips on how to thrive in uncertain times!
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Ep. 98 | Attachment Styles: The Hidden Force Shaping Your Relationships & Success

Did you know your attachment style could be the secret force driving your relationships, business decisions, and personal growth?
In Episode 98 we dive deep into attachment theory—how it shapes your interactions, influences your success, and even impacts the way you lead and connect with others. Whether you're an anxious, avoidant, or secure type, understanding your attachment style can unlock powerful insights for both your personal and professional life. Tune in to discover how to break unhealthy patterns, build stronger connections, and harness attachment psychology to your advantage!
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Ep. 97 | Apple Cider Vinegar & Belle Gibson: The Fake Cancer Scandal

In Episode 97 were unraveling the rise and fall of fraudulent health guru; Belle Gibson.In this episode Brooke and Rachel dive deep into the controversial story of Belle Gibson, exploring the marketing tactics and branding strategies that propelled her to success, as well as the ethical missteps that led to her downfall.Key topics covered:• The power of a compelling brand story• Building and engaging a community• Monetizing trust and influence• The importance of transparency and accountability• Ethics in business and marketingDisclaimer: This episode discusses fraudulent claims and unethical behavior. The hosts do not condone these actions but use them as learning opportunities for ethical business practices.Learn valuable lessons on:• Crafting an authentic brand narrative• Engaging your audience effectively• Building trust and credibility• Maintaining integrity in business
 
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Ep. 96 | Profit vs. Happiness: Can You Really Have Both?

In Episode 96 of Ms. Biz, hosts Brooke and Rachel dive into what it really takes to create a successful business that not only flourishes financially but also brings genuine happiness. Key topics covered:• Balancing profit and personal satisfaction• Aligning your business with your core values• The importance of accountability in business success• Developing a resilient mindset for entrepreneurship• Innovative strategies for business growthLearn from real-world examples and research-backed insights on how to:
• Increase employee engagement and customer satisfaction• Navigate challenges while maintaining focus on your goals• Achieve both financial success and personal fulfillment
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Ep. 95 | Tactical Empathy: The Game-Changing Skill Your Business Needs!

Unlock the Power of Tactical Empathy in Business!In Episode 95 we look closely into the game-changing strategy of tactical empathy, developed by FBI negotiator Chris Voss. Learn how to:- Influence decisions without pressure- Lead with confidence and authority- Turn conflicts into opportunitiesDiscover practical techniques like:- Listening for emotions- Mastering the pause- Mirroring and labeling- Asking calibrated questions- Empathy-driven storytellingPerfect for businesswomen looking to enhance their negotiation skills, leadership presence, and overall communication effectiveness. Whether you're dealing with clients, team members, or high-stakes situations, tactical empathy can be your secret weapon for success.
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